1) This book addresses the need of niche promotional and marketing strategies in the new emerging markets. 2) With case studies from India and Kuwait, it showcases the use of promotion perspectives in strategical business decisions. 3) This book will be of interest to departments of business analytics and business management in UK.

Provides insight to extremophiles. Unveils the mysticism of extreme environments. Explores applications of extremophiles in biorefineries. Throws light on the advancement of industrially important extremozymes. Explores applications in biofilms and microbial corrosion.

This book 'Extremophiles: Wastewater and Algal Biorefinery' explores the potential of extremophiles/extremotolerant organisms in wastewater treatment, biorefining of algal biomass and in the treatment of industrial waste effluent. The book provides a holistic overview about the current status of extremophiles in waste water treatment and various industrial processes. The chapters comprehensively cover the scientific and research findings on various industrial applications of extremophiles such as biofuels, extremozymes, electricity generation, biofilms, microbial corrosion and waste water treatment etc. This book is an integrated source of literature for the scientists, engineers, academicians, and students working in the area of extremophiles, microbial technology and biorefinery.

Sustainable procurement is the pursuit of sustainable development objectives through the purchasing and supply process, while balancing environmental, social, and economic objectives. This book will help readers develop new contemporary knowledge about frameworks, innovative tools and techniques to achieve sustainability in public as well as private procurement practices. The book will enable scholars and practitioners working in the domain of sustainable procurement to improve the overall performance of the supply chain and further achieve UN SDGs, by making various decisions at the planning and strategic phase of the business. Features Discusses theoretical, decision making and related business management models Assists to achieve Sustainable Development Goals (SDGs) Provides qualitative/quantitative frameworks Covers quality innovations sustainability in sourcing Examines measurement drivers, indicators and metrics

Advanced Drug Delivery Systems for Colonic Disorders present the current state of the art methods for targeted drug delivery to the colon. These methods can prolong drug half-lives, improve bioavailability, optimize pharmacokinetics, and reduce medication dosing frequency. Chapters are written in a way that allows the audience to not only become familiar with the most recent advancement in the field, but to better understand them by referring to various illustrations, figures, and informative tables. The contents cover an overview of colonic diseases, the cellular and molecular mechanisms involved, current and traditional therapeutic approaches, biomaterials, oral drug delivery methods, targeted drug delivery, nutraceuticals and herbal medicine approaches, prebiotics, probiotics and symbiotics, nanomedicine approaches, and the current status of clinical trials in the area. Advanced Drug Delivery Systems for Colonic Disorders is the perfect resources for researchers in pharma, biomaterials, and nutrition to familiarize themselves with new and upcoming therapeutic methods. Research physicians in GI can also benefit from reading this book for its clinical applications. 

This book examines the various issues and concerns faced by Indian agriculture under the obligations of WTO and the Free Trade Agreements. While the issues discussed pertain mainly to India, the lessons can also be derived for many other similarly placed developing countries. The book delves into various aspects of Indian agricultural trade and evaluates the domestic policies and regulations of government while also looking at external factors like WTO, free trade agreements and non-tariff barriers. Chapters of this book have been contributed by eminent agricultural economists, lawyers and social scientists providing the perspective from their sector. This book highlights the challenges and opportunities for agriculture sector under the rapidly growing regional trade agreements and results of negotiations under the WTO. It also provides critical insights into the ongoing fisheries subsidies negotiations at the WTO and issues relating to non-tariff measures. The findings have broad implications for developing countries in general and India in particular. This book will greatly benefit trade negotiators, policymakers, civil society, farmer groups, researchers, students, and academics interested in issues related to the WTO, FTAs, tariff and non-tariff barriers and other allied issues concerning Indian agriculture. The techniques used in analytical part will mostly benefit the researchers as they can not only use these techniques and methodologies for their future research, but to also carry the research forward. The book is useful for many educational institutes which teach international trade, agricultural economics, and WTO and FTAs studies.

Sustainable procurement is the pursuit of sustainable development objectives through the purchasing and supply process, while balancing environmental, social, and economic objectives. This book will help readers develop new contemporary knowledge about frameworks, innovative tools and techniques to achieve sustainability in public as well as private procurement practices. The book will enable scholars and practitioners working in the domain of sustainable procurement to improve the overall performance of the supply chain and further achieve UN SDGs, by making various decisions at the planning and strategic phase of the business. Features Discusses theoretical, decision making and related business management models Assists to achieve Sustainable Development Goals (SDGs) Provides qualitative/quantitative frameworks Covers quality innovations sustainability in sourcing Examines measurement drivers, indicators and metrics

Sustainable Biorefining of Woody Biomass to Biofuels and Biochemicals explores various technologies and pathways for the valorization of woody biomass to produce sustainable biofuels and bioproducts. Focusing on commercialization, the book discusses woody biomass availability, including harvesting, transportation and storage, biomass structure, advanced biorefinery technologies, and the economic and environmental sustainability of woody biomass-based biorefineries. Various technologies are described and assessed from a commercial perspective and practical solutions to the latest challenges are provided. The last section of the book is dedicated to the commercialization aspects of biorefineries, providing details about the techno-economic viability and environmental impact of various biorefinery approaches.This book provides readers with a unique and comprehensive reference that will help students and researchers alike identify and overcome the challenges involved in woody-biomass biorefining for biofuels and biochemicals. It will also be of interest to researchers and professionals involved more broadly in bioenergy and renewable energy, and interdisciplinary teams working across biotechnology, chemistry and chemical engineering, environmental science, and plant sciences.

This exciting book presents diverse applications of microalgal renewable resources to meet modern demands for energy and value-added products. It also comprehensively describes the role of algae in sustainable and cost-effective wastewater treatment strategies, and highlights the latest research on, advances in and biotechnological relevance of algae in the areas of bioenergy, bioremediation, pharmaceuticals, nutraceuticals and green economy. The book addresses gaps in the fields of bioenergy, waste management, health and economy by providing broad information on bioenergy production, management strategies, drug development, nutraceuticals products and biobased economy using algae at the commercial level. The book introduces researchers to key and emerging innovations in the field of algal biology research and will assist policymakers, environmentalists, scientists, students and global thinkers in defining sustainable developmental goals for the future. Accordingly, it is an extremely important read for researchers and students in the environmental sciences, life sciences and chemistry, experts in the energy sector and policymakers alike.

This book covers the theory, modeling, and implementation of different RF energy harvesting systems. RF energy harvesting is the best choice among the existing renewable energy sources, in terms of availability, cost, size, and integration with other systems. The device used for harvesting RF energy is called rectenna. A rectenna can work at the microwave, millimeter-wave, and terahertz waves. It also has the capability to operate at optical frequencies to be used for 6G and beyond communication systems. This book covers all aspects of wireless power transfer (WPT)/wireless energy harvesting (WEH), basics, theoretical concepts, and advanced developments occurring in the field of energy harvesting. It also covers the design theory for different types of antenna, rectifier, and impedance matching circuits used in RF energy harvesting systems. Different future and present applications, such as charging of vehicles, smart medical health care, self-driven e-vehicles, self-sustainable home automation system, and wireless drones, have also been discussed in detail.

This book presents how federated learning helps to understand and learn from user activity in Internet of Things (IoT) applications while protecting user privacy. The authors first show how federated learning provides a unique way to build personalized models using data without intruding on users' privacy. The authors then provide a comprehensive survey of state-of-the-art research on federated learning, giving the reader a general overview of the field. The book also investigates how a personalized federated learning framework is needed in cloud-edge architecture as well as in wireless-edge architecture for intelligent IoT applications. To cope with the heterogeneity issues in IoT environments, the book investigates emerging personalized federated learning methods that are able to mitigate the negative effects caused by heterogeneities in different aspects. The book provides case studies of IoT based human activity recognition to demonstrate the effectiveness of personalized federated learning for intelligent IoT applications, as well as multiple controller design and system analysis tools including model predictive control, linear matrix inequalities, optimal control, etc. This unique and complete co-design framework will benefit researchers, graduate students and engineers in the fields of control theory and engineering.

This exciting book presents diverse applications of microalgal renewable resources to meet modern demands for energy and value-added products. It also comprehensively describes the role of algae in sustainable and cost-effective wastewater treatment strategies, and highlights the latest research on, advances in and biotechnological relevance of algae in the areas of bioenergy, bioremediation, pharmaceuticals, nutraceuticals and green economy. The book addresses gaps in the fields of bioenergy, waste management, health and economy by providing broad information on bioenergy production, management strategies, drug development, nutraceuticals products and biobased economy using algae at the commercial level. The book introduces researchers to key and emerging innovations in the field of algal biology research and will assist policymakers, environmentalists, scientists, students and global thinkers in defining sustainable developmental goals for the future. Accordingly, it is an extremely important read for researchers and students in the environmental sciences, life sciences and chemistry, experts in the energy sector and policymakers alike.